Television
Five clear filing prompts
The 20-second spot moves from account access to return filing, with one practical prompt on screen at a time.
Selected creative work / Campaigns and moving image
Advertising &
Art Direction
Campaigns take different forms: a television sequence, a squeeze-back, or a short vertical edit.
Selected SARS eFiling and Trusts work for Retrolex, from 2023 to 2024.
- 01 Television
- 02 Squeeze-back
- 03 Social video
- 04 Campaign adaptation
01 / Filing season
SARS eFiling, 2024
A television spot and a phone-first social edit for the 2024 filing season. The film carries a series of practical filing prompts; the shorter cut brings one response into a vertical frame.
Social video
A direct response for a phone screen
The 10-second edit opens with a phone notification and the question, “Disagree? File in eFiling.” Large type holds the message in the vertical frame.
02 / Broadcast
SARS Trusts, DStv Newzroom
A 12-second squeeze-back from the December 2023 archive, speaking to trusts and provisional taxpayers. The project folder also contains versions for other broadcast partners.
Broadcast placement
A focused Trusts message
The wide format carries the Trusts and provisional taxpayers message alongside the SARS campaign identity.
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